Growth intelligence

    Turn customer needs into revenue growth

    Win new customers and sell more of what you already offer. Our experts and Prism connect customer needs and market changes with what your business can deliver, helping your teams act and measure the revenue and margin that follow.

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    Growth Intelligence home screen with navigation and customer priorities.

    Growth gets lost between teams and systems

    Each team can have the right information while the business still lacks a clear view of where to grow and what it would take.

    One customer, more of your business
    A customer knows one part of your company. Another business unit has the product or expertise they need.
    New buyers you could serve
    A buyer needs what you already deliver, but the evidence of that need sits outside your customer systems.
    Demand before it reaches your pipeline
    A storm or new regulation creates demand. Customer relationships and delivery capacity determine who you can serve in time.
    What a sale will cost to deliver
    A sale’s return depends on pricing, delivery costs, and available capacity. Those answers sit with different teams.

    Connect the evidence behind each growth decision

    Prism connects information from the systems you already use with signals from the market. Our experts work with your teams to bring together the evidence your growth priority needs.

    Customers
    Account history, product usage, and relationship knowledge across your teams.
    Economics
    Pricing, costs, margins, and the investment needed to pursue the work.
    Delivery
    People, expertise, and capacity available to serve the customer.
    Market
    Demand and competitive changes affecting existing customers and new buyers.

    Decide which customers to pursue, and when

    Prism brings each account’s estimated revenue, expansion potential and strategic fit into one view. Your teams can assess where to focus their effort, what needs further investigation and when to act.

    Example account assessment showing commercial potential, strategic fit, confidence and timing, with supporting account context.

    Commercial potential

    Estimated revenue from an initial engagement and room to expand.

    Strategic fit

    How closely the customer’s needs align with what your business offers.

    Confidence

    How certain the assessment is and where further qualification is needed.

    Timing

    Whether the window to act is open and how far the work has progressed.

    Advance the relationships worth pursuing. Keep others under review as the circumstances change.

    Example execution workflow connecting the next milestone, assigned owner and due date with recorded activity; older activity is visually subdued.

    Put decisions to work and measure the result

    Each selected priority stays connected to its evidence, original estimate, owner, and next action. We help your teams carry it into customer conversations, service requests, or operating work.

    • An owner, timeframe, and resources for the work
    • Actions connected to the applications and workflows your teams use
    • Actual revenue, margin, or savings compared with the original estimate

    Results are checked using agreed financial or operating records, including when the expected gain does not arrive. Changes in customer needs, costs, and capacity stay visible as the work progresses.

    Built with your teams, around your business

    Catalyst is a 90-day engagement with our commercial experts, technologists, and solution architects. Together, we agree the scope and success measures, configure Prism, and build and deliver an application or workflow around your growth priority.

    Through Fusion, we can continue building applications and workflows as your business needs change.

    Shape it around your business
    Your teams’ customer knowledge and operating experience guide how Prism evaluates choices and how the application works.
    Connect it to everyday work
    We integrate the information and workflows your priority needs with the systems your teams already use.
    Agree how to measure it
    Define the expected result and the financial or operating records used to check what actually happens.
    Improve as you use it
    Your teams’ feedback and recorded outcomes help Prism refine future recommendations.

    Where your teams can put it to work

    Sell more to existing customers
    Connect what a customer already buys and uses with the other products, services, and expertise across your business.
    Win new customers
    See which buyers need what you already deliver, and give your teams the context to approach them with a relevant offer.
    Move first when demand changes
    Match changing demand with the buyers sales should approach and the people and capacity operations needs to serve them.
    Choose an offer or price
    Compare potential revenue and margin with pricing, delivery costs, timing, and the investment needed.
    Plan the capacity to deliver
    Bring demand and available people, expertise, and capacity together before committing to the work.
    Protect revenue and margins
    When customer activity falls, service problems arise, or costs increase, compare changes to the offer, price, or delivery to retain the customer and protect margin.

    Put it to work in 90 days

    Bring us one growth priority. We’ll discuss how Alethia could help and what a 90-day Catalyst engagement could deliver for your business.

    Together, we define the scope and measures of success. Our experts then build and deliver the agreed application or workflow with your team.

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